Home » AIRLINE NEWS » Turkish Airlines Expands Modern Retailing and Data Intelligence Capabilities with Extended Travelport Partnership to Boost Travel
Tuesday, August 20, 2024
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Turkish Airlines, the national flag carrier of Turkey, has announced the extension of its long-term partnership with Travelport, a global technology company that facilitates travel bookings for hundreds of thousands of travel suppliers worldwide. This renewed collaboration will see Turkish Airlines enhance its modern retailing capabilities through Travelport+, Travelport’s next-generation platform designed to streamline travel distribution and retailing.
Under this extended agreement, Turkish Airlines will leverage Travelport’s advanced retailing tools, including an automated allocation management feature that will significantly improve the airline’s inventory management and the ability to customize group bookings. This feature allows Turkish Airlines to tailor its group offers more effectively for travel retailers using the Travelport+ platform, enabling a more personalized and efficient booking experience.
The partnership also includes the continued use of Travelport’s data intelligence services and Rich Content and Branding (RC&B) solutions, which are essential for Turkish Airlines to optimize its product offerings and enhance its brand visibility across the global travel market. By utilizing these powerful tools, the airline can make more informed decisions and deliver more relevant, customized offers to travel agencies and customers alike.
Chris Ramm, Vice President of Air Partners – EMEA, India, and Global Sales Strategy at Travelport, expressed his enthusiasm for the expanded partnership, stating, “Our expansion of services with Turkish Airlines confirms the value that our modern retailing solutions provide to Travelport’s airline partners. These tools enable airlines to seamlessly manage their products and tailor unique offers for agencies, enhancing their distribution capabilities and reinforcing Travelport’s position as a leader in modern travel retailing.”
This partnership aligns with Turkish Airlines’ strategic focus on innovation and customer-centric service, ensuring the airline remains competitive in the rapidly evolving global travel industry. The enhanced capabilities provided by Travelport+ will allow Turkish Airlines to offer more dynamic and customized services, further improving the customer experience and strengthening its market position.
As Turkish Airlines continues to expand its global reach, the extended collaboration with Travelport is expected to play a crucial role in supporting the airline’s growth objectives. The advanced retailing and data intelligence tools offered by Travelport+ will enable Turkish Airlines to stay ahead of market trends, better understand customer preferences, and deliver more personalized travel solutions.
With this long-term partnership, Turkish Airlines reaffirms its commitment to leveraging cutting-edge technology to enhance its services and provide a superior travel experience for its passengers. The continued integration of Travelport’s modern retailing solutions will be instrumental in helping Turkish Airlines meet the demands of the modern traveler and maintain its position as a leading global airline.
