Home » HOTEL NEWS » Meliá Hotels Partners with Leo Messi’s MiM Hotels to Expand Luxury and Sustainable Boutique Hotel Presence in Spain
Published on October 9, 2025
Meliá Hotels International has signed a strategic agreement with MiM Hotels, the luxury boutique hotel brand of global football icon Leo Messi, to operate the portfolio of MiM Hotels. The agreement, operational on November 1, 2025, represents a significant milestone in Meliá’s growth in the luxury boutique hotel space, with a focus on Spain and other international destinations. MiM Hotels’ portfolio will now become a part of The Meliá Collection, which integrates unique, character-driven properties with an outstanding combination of luxury, sustainability, and insider experiences.
MiM Hotels in Spain: Bringing Messi’s Vision of Luxury to Life
The MiM Hotels portfolio consists of six boutique hotels located in some of Spain’s most iconic destinations, including Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret, and Andorra. Each of these hotels is imbued with Leo Messi’s personal vision for luxury hospitality, with signature elements like the exclusive “Messi Suite” and curated memories of Messi’s career, such as a signed replica of the Ballon d’Or trophy. These properties have become renowned for their sophisticated design, personalized services, and the ability to deliver a truly unique experience for discerning travelers.
The MiM Hotels brand emphasizes a mix of luxury, comfort, and local charm, with each property designed by acclaimed interior designers such as Luis Bustamante and Lázaro Rosa-Violán. With the new partnership, MiM Hotels will benefit from Meliá’s global reach, marketing expertise, and international distribution platforms, while still preserving its distinctive identity.
Expanding Beyond Spain: Global Reach and New Markets for MiM Hotels
With the support of Meliá Hotels, MiM Hotels plans to expand its global footprint, reaching new destinations in regions with high demand for luxury boutique hotels. Spain has traditionally been the heart of MiM Hotels, but the partnership aims to introduce MiM’s unique style of luxury hospitality to international markets, particularly in Europe, Asia, and Latin America.
Advertisement
The growing tourism demand in Asia and South America, as well as in emerging markets, presents significant opportunities for MiM Hotels to attract travelers seeking a balance between luxury, cultural immersion, and sustainability. The move will allow MiM Hotels to reach a broader, international audience, while offering guests the same personalized, high-quality experiences that have made the brand a standout in Spain’s luxury hospitality scene.
Wellness and Sustainability: Core Pillars of MiM Hotels’ Guest Experience
Wellness and sustainability are at the heart of the MiM Hotels experience. Every hotel in the portfolio focuses on eco-friendly practices, such as sustainable construction materials, water conservation, and energy-efficient solutions. These initiatives align with the growing global trend for responsible tourism and the increasing demand for eco-conscious accommodations.
Advertisement
In addition to environmental sustainability, MiM Hotels integrates wellness into their offerings, with properties featuring spa services, hydrotherapy circuits, fitness facilities, and personalized treatments. The brand also focuses on offering guests immersive experiences like yoga retreats and nature-based activities, making it an ideal choice for travelers seeking a holistic approach to wellness and rejuvenation.
A Collaborative Approach to Luxury: The Role of Michelin-Starred Chef Nandu Jubany
The collaboration between MiM Hotels and Michelin-starred chef Nandu Jubany has become a defining feature of the brand’s culinary offerings. At select MiM Hotels properties, Nandu Jubany brings his unique gastronomic vision to the restaurant concepts, blending local ingredients with Argentine influences. This culinary collaboration has garnered attention for its fusion of flavors and fine dining experiences. Guests at MiM Hotels are treated to the delightful, innovative cuisine that reflects the brand’s commitment to offering world-class gastronomic experiences in conjunction with luxury accommodations.
Diversified Offerings for Different Travelers: From Adults-Only to Family-Friendly Options
MiM Hotels’ versatility in catering to different types of travelers is one of its standout features. The portfolio includes adults-only properties, such as MiM Sitges, MiM Mallorca, and MiM Ibiza, designed for guests seeking a more relaxed, adults-oriented experience. These hotels provide a tranquil and refined atmosphere for couples and adult travelers looking for peaceful retreats.
At the same time, family-friendly options such as those in Andorra, Sotogrande, and Baqueira Beret are tailored to provide a fun-filled, comfortable stay for families seeking adventure, outdoor activities, and quality time together. From skiing in Andorra to golf in Sotogrande, these hotels offer endless opportunities for families to enjoy nature, sports, and wellness experiences.
MiM Hotels’ Commitment to Sustainability: LEED Certification Across the Portfolio
A major strength of MiM Hotels is its commitment to sustainability and green hospitality. All MiM properties hold LEED certification (Leadership in Energy and Environmental Design), a prestigious international standard for sustainable building practices. This certification underscores the brand’s commitment to reducing its carbon footprint, conserving resources, and promoting eco-friendly initiatives throughout its properties.
By focusing on environmentally responsible practices, MiM Hotels ensures that guests can enjoy a luxurious yet sustainable experience, contributing to the long-term preservation of local environments and heritage sites.
The Future of MiM Hotels: A Growing Presence in the Luxury Boutique Market
Looking ahead, MiM Hotels is poised to expand its reach and solidify its position in the luxury boutique hotel market. With Meliá Hotels International’s support, the brand is set to introduce more properties in high-demand destinations. Future plans include expanding to Asia, Latin America, and beyond, offering more personalized experiences and sustainable travel options to discerning travelers.
By maintaining its focus on luxury, wellness, and cultural experiences, MiM Hotels is positioned to continue attracting travelers who seek both refined elegance and authentic engagement with local cultures. With sustainability and responsibility at its core, the brand will continue to lead the way in providing unique, high-quality stays for the modern traveler.
A Bright Future for MiM Hotels and Meliá’s Expanding Hospitality Portfolio
The deal between Meliá Hotels International and MiM Hotels is a major milestone for the brand as it broadens its international reach within the luxury boutique hotel space. With a deep focus on sustainability, wellness, and individualized service, MiM Hotels will expand further, blending local intimacy and global luxury in a way that is unique to each location. With expansion, the brand will present travelers everywhere with an extraordinary and authentic hotel experience in the world’s most desirable destinations.
With Meliá’s know-how, MiM Hotels is set to continue driving the luxury boutique segment further upwards, providing cutting-edge experiences with an emphasis on respecting the cultural and environmental identity of every destination. The prospects are bright for MiM Hotels, which will continue to grow as a worldwide luxury boutique hotel leader.
Advertisement
Please visit:
Our Sponsor