Home » TOURISM NEWS » How the Adventure Travel Trade Association Is Boosting Finland’s Tourism Landscape with 30,000 International Visitors, Including Tourism Boards and Travel Operators
Sunday, August 18, 2024
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Established in 1990, the Adventure Travel Trade Association (ATTA) represents the largest global network of adventure travel enthusiasts. With around 30,000 members including individual guides, tour operators, lodges, and travel advisors, ATTA has been at the vanguard of promoting sustainable tourism practices across the globe. This vibrant community comprises destination marketing organizations, outdoor educators, gear companies, and travel media, all dedicated to fostering responsible tourism initiatives.
Finland’s Vision of Sustainability and Happiness
By 2035, Finland aims to be the world’s first carbon-neutral nation, a testament to its commitment to environmental stewardship. Known for its stunning natural landscapes and as the happiest country in the world, Finland integrates sustainability into its cultural and tourism practices, creating a harmonious balance between nature preservation and visitor satisfaction.
Spotlight on AdventureWeek Finland
AdventureWeek Finland, hosted annually by ATTA, is more than just an event—it’s a strategic initiative designed to thrust Finnish adventure tourism into the global spotlight. The event brings together international travel professionals and media to explore Finland’s extensive offerings in adventure tourism through a meticulously organized familiarization trip.
Event Structure and Activities
The week-long event includes a series of scheduled activities tailored to showcase the diverse Finnish landscape and its suitability for adventure:
- Winter Wonderland: Participants engage in ice climbing, husky sledding, and aurora chasing.
- Summer Escapades: The program features midnight sun hiking, wildlife safaris, and water sports in Finland’s pristine lakes and rivers.
- Cultural Immersion: The event also emphasizes cultural experiences, offering insights into Finnish traditions like sauna sessions and local cuisine workshops.
Economic and Cultural Contributions
AdventureWeek not only underscores the richness of Finnish adventure tourism but also highlights its economic benefits. In 2018, the tourism sector significantly bolstered Finland’s GDP with a contribution of €19.2 billion. Through events like AdventureWeek, Finland enhances its competitive edge in the global tourism market, simultaneously supporting local communities and reinforcing the economic significance of the sector.
Accommodations and Comfort
Ensuring a comfortable experience for all attendees, recommended accommodations include:
- Arctic TreeHouse Hotel, Rovaniemi: Known for its luxurious amenities and spectacular views of the northern lights.
- Hotel Iso-Syöte, Iso-Syöte: Situated atop a fell, it offers a blend of adventure and relaxation with access to various winter sports.
- Kakslauttanen Arctic Resort, Saariselkä: Famous for its glass igloos, providing guests with a unique experience of the Lapland wilderness.
Extending the Adventure: Additional Tourist Attractions
Post-event, participants have the opportunity to explore further:
- Lemmenjoki National Park: Ideal for adventure enthusiasts interested in gold-panning and exploring Sami culture.
- Savonlinna: Hosts the esteemed Savonlinna Opera Festival and is home to the historic Olavinlinna Castle.
- Turku Archipelago: Offers a scenic escape with activities like biking and sailing across numerous islands.
Conclusion: A Call to Adventure
AdventureWeek Finland not only offers a gateway into Finland’s robust adventure tourism offerings but also serves as a platform for international networking and market expansion. By participating in AdventureWeek, tour operators and travel agents gain invaluable insights into Finland’s tourism dynamics, fostering global connections and promoting sustainable travel practices.
AdventureWeek Finland stands as a beacon of sustainable tourism, inviting adventurers from across the globe to explore the natural beauty and cultural richness of Finland, making it an unmissable event for anyone passionate about adventure and cultural authenticity.
