Home » HOTEL NEWS » How Pullman Hotels Is Transforming The Travel Landscape Worldwide
Published on November 16, 2025
Pullman Hotels & Resorts starts its worldwide brand transformation, which aims to turn Pullman properties into, including, but not limited to, versatile meeting venues and creative inter-exchange centers. This transformation aims to merge the old, modern-travel style with the current new-travel style, which consists of creative mergings, service immersion, and cultural immersion. The transformation of the brand vision will allow Pullman to continue offering guests the modern and creative travel experience they have become accustomed to.
New Vision and Global Brand Multiperspective
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The Pullman brand has always been and continues to be the brand of modern and sophisticated hospitality and travel. With this brand vision, Pullman is diversifying. Integrating the versatility of travel to model current-world populations of travelers is the key to evolving. Pullman intends to transform to enable multiplicity around the idea of inter-exchanges and to enable travelers to create blogs around inter-travel.
At the heart of this transformation is the Pullman Portal. Pullman is a tribute to the railway empire of George Pullman, and these sculptural doorways honor his legacy and represent a gateway to a world of possibilities. Pullman Portals, currently featured at Pullman Dubai Jumeirah Lake Towers, will be appearing at more locations, including the upcoming Pullman Perth Airport and Pullman Hamilton. The unique stretch of architecture, while reinforcing Pullman’s locations around the world, ensures that every hotel integrates local customs and culture through the use of distinct materials and color palettes.
Innovation and Collaboration through Reimagined Spaces
Flexibly designed meeting and event spaces are a prominent feature of Pullman’s transformation. These spaces are intended to seamlessly transition from corporate meeting rooms to environments that can host creative workshops, cultural activities, or social functions. Pullman sees these spaces designed for collaboration and the free flow of ideas.
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The development of such venues is in tandem with Pullman’s dedication to fostering creativity and collaboration. The brand’s meeting rooms currently serve a range of different functions, including floor plans meant for keynote speakers as well as space for more interactive performances. Pullman’s focus on meeting the customer’s needs in creative and flexible ways intends to provide spaces where the “streams of human creativity” can interflow freely and where ideas can be cultivated.
As a Social Anchor, Culinary Experiences
Pullman is further emphasizing culinary inventions as part of hospitality. Pullman hotels will serve culinary items with an emphasis on shareability, spontaneity, and global flavors. The brand aims to cultivate its hotel’s social environments to be lively spaces where patrons spend time at the venues and where social interactions with other guests are encouraged.
This culinary pivot includes the introduction of Unexpected Pairings, a new experiential bar ritual scheduled for 2026. Guests will draw cards from a deck to reveal unanticipated and creative pairs of food and drinks. This is consistent with the vision of Pullman as a brand focused on exchange and connection. This design is an opportunity for conversation and the discovery of different flavors.
Creating Human-Centric Service Built On Empathy
Pulman is enhancing its service once more by training specialized employees called Heartists. Heartists will be trained in empathy and respectful cultural connection. The goal is for every Pullman service encounter to be emotionally connected and relational. Pullman will understand and consider new thresholds, anticipating guest needs. Pullman will be a leader in personalized human service.
Currently, about 60% of Pullman’s 20,000 employees have completed this training, with the remaining due to be completed by 2026. This act of commitment will guarantee that Pullman service guests will receive thoughtful, emotionally anchored service with a level of empathy and care that will be unparalleled.
Pullman xChange: A New Beginning
Pullman xChange in Dubai on November 13-14, 2023, was the first for the brand. The House of Beautiful Business collaborated with Pullman to create a forum for the cross-disciplinary exchange of ideas and creativity in business, technology, and the arts. The attendees dove deep into the cultural and innovative shifts of the world with the theme of Build What Outlasts You. Performers, guest speakers, and attendees participated in interactive workshops, including Abdulaziz AlJaziri, Deputy CEO & COO of the Dubai Future Foundation, and neuroscientist Hannah Critchlow.
The Pullman brand believes that true change is the result of disruption achieved by a change in the underlying assumptions. Pullman xChange is a disruption, for the brand, a change in the underlying assumptions toward dialogue and artistic creation, and the expression of ideas.
The event series will be held in Europe, Asia, and South America in 2026, the first xChange locations after Dubai, to continue in diverse cultures, the creation of purposeful assemblies, and the cross of creativity.
The Positive Perspective that Pullman Hotels Carry
Having 150 hotels spread across 40 different countries with 70 more hotels under development, Pullman’s Future potential is looking bright. Moreover, Pullman is looking to breach the 200 hotel mark within the next five years. Pullman is looking to expand in the Middle East, Asia, and Europe. Recently opened hotels that will expand Pullman’s brand to new locations include Pullman Royal Key Wellness Resort, located in Guadeloupe; Pullman Kolašin Breza, located in Montenegro; and Pullman Tokyo, located in Ginza, as well as the corporate headquarters in Ginza.
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